How to Plan a White Friday Campaign for Your Saudi Business

White Friday is one of the busiest shopping moments of the year in Saudi Arabia, and the brands that win are usually the ones that prepared weeks earlier. Here is a practical plan.

Start weeks ahead, not days

Ads, creative and stock all need time. Set your timeline backward from the sale date and give every task its own deadline.

Decide the offer and protect your margins

Choose discounts you can actually afford. A clear offer, such as a bundle or a limited-time price, performs better than a vague "big sale" message.

Prepare creative in advance

Design banners, short videos and social posts early, in Arabic and English, with one consistent look. Last-minute design leads to mistakes and weaker results.

Warm up your audience before the sale

Teasers, countdowns and early-access lists bring buyers who are ready on day one. Build your contact and follower base before the campaign starts, not during it.

Get the website and checkout ready

Test speed on mobile, check the payment methods and make sure product pages load quickly. A slow checkout loses sales at the most expensive moment.

Plan your ad budget and rotation

Split the budget between warm-up, launch and the final days. Refresh creative during the campaign so the audience does not get tired of the same ad.

Be ready to serve customers

Prepare fast replies on messages and comments, clear delivery times and a simple return policy. Good service during the rush turns buyers into repeat customers.

Review and learn afterward

Compare results by channel and offer, then keep notes for the next season. The second campaign is always stronger when the first one is documented.

Kataleya helps Saudi brands plan and run seasonal campaigns, from creative and content to paid ads and reporting.

Planning your next campaign?

See our marketing agency services in Riyadh or request a quote.