Pricing
What a Brand Project Actually Costs
Kataleya Team · 12 September 2026 · 5 min read
Most of a brand budget is not design time — it is decision time.
Research, positioning and stakeholder alignment usually take as long as the visual work, and skipping them is the main reason projects get redone within two years.
Scope, number of applications and delivery speed are the three levers that move the price. Tell us which one matters most and we will shape the rest around it.
Frequently asked questions
What mainly drives the cost of a branding project?
Scope, number of applications, and delivery speed are the three main cost levers.
Why do branding projects sometimes get redone quickly?
Skipping research and stakeholder alignment upfront is the most common reason.
Is design time the biggest part of a branding budget?
No, decision time such as research and positioning often takes just as long.