The challenge was to create an identity for a company specializing in fertilizers, pesticides, and agricultural solutions without relying on conventional agricultural symbols. The identity needed to balance the strong and professional nature of the products with the vitality and natural qualities associated with agriculture and growth.
Brand Identity
ELASSI
ELASSI is a visual identity for an agricultural solutions company specializing in fertilizers and pesticides, combining strength and reliability with the concepts of growth and sustainability through a visual language inspired by nature and plant life.
- Client
- Elassi
- Type of work
- Brand Identity
- Scope
- ELASSI is a visual identity for an agricultural solutions company specializing in fertilizers and pesticides, combining strength and reliability with the concepts of growth and sustainability through a visual language inspired by nature and plant life.
- Year
- 2026
The visual identity for ELASSI was developed to reflect the company's expertise in fertilizers, pesticides, and agricultural solutions, creating a brand personality that combines reliability, strength, and vitality.
The core logo concept merges geometric typography with visual elements inspired by agricultural growth. Plant leaves are integrated into the lettering itself, creating a direct yet subtle connection between the brand name and the agricultural sector.
A standalone visual symbol inspired by a sprout and two leaves was also developed as a flexible brand asset, along with a pattern derived from the symbol to create a consistent and recognizable visual system across the identity.
The solution was to build the logo around a combination of geometric typography and integrated botanical elements. The leaves become part of the lettering itself, directly connecting the concept of agricultural growth with the ELASSI name. A standalone icon inspired by a sprout and two leaves was also created and developed into a repeating visual pattern, reinforcing ideas of growth, branching, and expansion. Different shades of green strengthen the brand's connection to nature and agriculture while maintaining a strong and professional character suitable for the agricultural solutions sector.
The result is a modern and distinctive visual identity that gives ELASSI a clear presence within the agricultural solutions sector. The visual system combines strength, growth, and nature, creating a flexible identity that can be applied across fertilizer and pesticide packaging, print materials, products, digital platforms, and marketing communications.
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